James Best

Chair , Committees of Advertising Practice

Why are the Campaign Ad Net Zero Awards important?

It's not easy, being green. But the ANZ Awards show how it can be done, and done successfully for business as well as sustainability.

What are you looking for in winning entries?

Evidence that smart thinking and appealing creativity produced real results that advanced a  business commercially and sustainably.

What top tip would you give to this year's entrants?

Tell a story that shows you have made a difference to your bottom line and business decarbonisation.