Leading the Charge: How giffgaff and MG OMD Continue to Pioneer Sustainable Marketing

MG OMD

Client: giffgaff

From Measurement to Action: How Scope3 Built the Infrastructure for Sustainable Digital Advertising

Scope3

Footsprint, making carbon intelligence actionable to shape better media decisions.

Footsprint part of Cosmo5

Client: All our clients : L’Oréal, Dassault Systèmes, Maisons du Monde, Fortuneo, Royal Canin, Yves Rocher, Intact Assurances, belairdirect, Grown Alchemist

Operationalizing Sustainability at Indeed Events

Indeed

Media Bounty

Carbon Measurement and Management Using Innovative Processes

Climaty AI

Client: Opella

From Footprint to Framework: How Back Market Scaled Sustainable Media

Impact Plus

Client: Back Market

Performance Meets Purpose: Kleinanzeigen proves Responsible Media works

EssenceMediacom Germany GmbH

Client: Kleinanzeigen.de GmbH

Spotify Global Marketing x Sustainability

Spotify

The Power Of Less: 67% Reduction In Carbon Emissions For Electric Ireland's Smart Meter's Digital Advertising Campaign

dentsu Ireland

Client: Electric Ireland

Renewables Ad Engine 2.0

Hearts & Science Australia

Client: Opella Consumer Healthcare Australia

Power Down for the Planet - Redefine Sustainable Advertising

JCDecaux Transport

Carbon Measurement and Management Using Innovative Processes

Climaty AI

Client: Opella

Hitachi Action Move & One Hundred and One, Mamapool

Mamapool

Client: Hitachi

For good measure: The Sustainability Marketplace success

Havas Media Network

Client: The Good Net

Driving Sustainable Growth: Proving the Business Impact of Low-Carbon Media Planning

Mobsta

Client: Heineken

Raising a Dram to Sustainability

Numodo

Client: Benromach

Little Dot, Big Impact

Little Dot Studios

Mamapool

Hitachi Action Move & One Hundred and One

Mamapool

End Food Waste Australia – CO₂-Optimised Digital Campaign

NEXD OÜ

Client: Convo Media Australia

Sustainability embedded into production

Maidstone Films, Ad Green

Client: Mastercard

Rising Voices Season 5

Indeed Creative

Client: Indeed

VCCP and Transport for London

VCCP

Client: Transport for London

Sustainably Made

Hogarth

Wild Spaces

DIVE & Plastic Pictures

Client: giffgaff and National Parks

So much to enjoy, So close to you

dentsu Denmark

Client: Visit Aarhus

2024 GHG Emissions Tracking based on the GMSF Methodology

Beiersdorf AG / OMG Sustainable Solutions / OMD Germany

Client: Beiersdorf AG

Accor Group: Cutting carbon, boosting performance, driving change across channels

Perion

Client: Accor

Epson & Mediaplus UK Leverage the Pixability/Cedara Solution

Pixability, Mediaplus UK, Cedara

Client: Epson

RAISE – Responsible Advertising Impact through Sustainable Engagement

OMD, OMG Sustainable Solutions, I Care, Publicis

Client: Renault Group

Spotify Wrapped 2024

Publicis, Bureau Betak

Client: Spotify

Sustainability Happens Together

Impact Plus & BLUE449

Client: ENGIE

Misión Agua H2OY

VML

Client: Whirlpool

Big Screens, Cleaner Scenes

PHD EMEA, Scope3, Clear Channel, The Trade Desk

Client: Diageo Corporate Communications

Bonterra Addressable Campaign 2024: Precision Targeting for Sustainable Growth

Wavemaker Canada

Client: Kruger Products - Bonterra

CMI Media Group Leverages GreenPMP+ to Drive Performance Gains and Positive Environmental Impact

CMI Media Group

Jardiance Sustainability Pilot

OMD

Client: Boehringer Ingelheim

Measuring and Optimizing Carbon Impact in Haleon's Retail Media testing the GMSF Methodology

Omnicom Media Group / Flywheel

Client: Haleon

Lower Carbon, Higher Impact: Performance with Purpose

Scope3 and Index Exchange

Client: Hearts & Science

Reducing emissions and delivering business outcomes with Carbon Limiting Intelligent Media Activation Technology

EssenceMediacom and Choreograph

Client: Indeed

Carbon Media Reduction Initiative

MPB

Less Carbon, More Impact: On Track to a Greener London

Wavemaker UK, VCCP

Client: Transport for London

OVO Plan Zero

Channel Factory & Good Stuff

Client: OVO Energy

One Year On: Scaling Climate Action at Immediate

Immediate

ITV's Climate Transition Programme

ITV

Beyond the billboard - how Ocean Outdoor's climate driven initiative is helping the planet

Ocean Outdoor

Client: Pinwheel

Greener Fleet, Greener Future

Mobile Media

Life Cycle Sustainability Assessment Tool for Outdoor Advertising Screens.

Open Media

The Guardian becomes the first media owner in the world with a Carbon Literate sales team

The Guardian

Indeed FutureWorks Munich

Indeed with First Agency

The Green Media Summit

Equativ

Bringing Values and Responsibility to the Forefront of the Industry

Givsly

Momentum Worldwide Best Practices

Momentum Worldwide

Client: American Express / Coca-Cola / Walmart / Mondelez International

Spindle

Ravetllat Aromatics

ecoform

Client: Ravetllat Aromatics

Sustainability doesn’t sell EVs but people do

Born Social

Client: Ford

Garnier (L'Oréal Group) x Footsprint (Cosmo5): Reinventing the environmental standards of influencer marketing

Footsprint, part of Cosmo5

Client: Garnier (L'Oréal Canada)

Hitachi Action Movie

Mamapool

Client: Hitachi

Power Nap

Goodstuff

Client: OVO

Warming the UK up to low carbon heating systems with a trusted British soap

MG OMD + ITV

Client: Department for Energy Security and Net Zero (DESNZ)

Make a Metre Matter

Immediate

Client: BBC Gardeners' World Magazine

Wild Spaces: Brand Funded Nature Restoration in Cinema, Pearl & Dean

Pearl & Dean, DIVE and MGOMD

Client: giffgaff and National Parks

ComunitatGREEN

Tribaldata

Client: ElNacional.cat

Do It Better Than Jimmy

Tribaldata

Client: JcDecaux Spain

SBS Media Sustainability Challenge

Special Broadcasting Service (SBS)

Recycle Your Electricals

December19

Client: Material Focus

The GoodNet

Responsible Marketing Advisory

Climaty AI

ITV

Radisson Hotel Group

Mastercard, Dentsu, Carat McCann, Craft, Maidstone Solutions

Global Outdoor

December19

Momentum Worldwide

Youth to the People (L’Oréal Group) and Footsprint (Cosmo5) : redefining marketing performance in the era of digital sustainability.

Footsprint, part of Cosmo5

Client: Youth to the People (L’Oréal Canada)

Scope3 Marketing Team

giffgaff x MG OMD

51toCarbonZero

Agency for Nature

Purpose Disruptors

Client: Nature

OMG Sustainable Solutions

Hans Daems

Hitachi

Ben Murray

The Guardian

Prasad Ghag

Opella

Katie Hartranft

The Martin Agency

Aina Fuller

Responsible Marketing Advisory

Audrey Danthony & The Impact Plus Team

Impact Plus