incl. gardening & agriculture and leisure equipment
incl. online retail and mail order
incl. games & consoles
We will be looking for evidence of steps taken to measure, reduce and report carbon involved in the production of advertising. This could include reports from carbon calculators such as AdGreen along with details on decisions made to actively reduce carbon from ad production while maintaining the full creative impact.
We will be looking for evidence of how the carbon footprint of a media plan was considered, what information was used to inform choices about different media channels, whether there was a carbon value attached to the media plan, whether that was accounted for or off-set, if any media decisions can demonstrate a reduction in carbon without impacting the reach and performance of the campaign.
We will be looking for evidence of how the decisions made around the development and delivery of an event was informed by information about the carbon involved in its different aspects, whether a tool like a carbon calculator was used to track this carbon, how decisions helped to reduce the carbon impact and examples of best practice for future events.
This award will identify the best example of a business or organisation that, with its partners in the advertising and marketing services sector, has demonstrated a reduction of carbon in the product or service it provides to customers, a proven shift in customer behaviour towards this solution, backed by evidence of best practice in sustainable advertising operations.
Following the announcement that Ad Net Zero will now be rolled out internationally, we are accepting work that is delivered in territories outside of the UK. This category is exclusively for campaigns where work is being delivered in international markets, either by a UK-based company or by a company from another part of the world.
This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies that operate in the UK advertising eco-system, from media owners to advertising and marketing services agencies, from brands to tech companies. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.