This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.

We will be looking for evidence of steps taken to measure, reduce and report carbon involved in the production of advertising. This could include reports from carbon calculators such as the one offered by AdGreen, along with details on decisions made to actively reduce carbon from ad production while maintaining the full creative impact.

We will be looking for evidence of how the carbon footprint of a media plan was considered, what information was used to inform choices about different media channels, whether there was a carbon value attached to the media plan, whether that was accounted for or off-set, if any media decisions can demonstrate a reduction in carbon without impacting the reach and performance of the campaign.

We will be looking for evidence of how the decisions made around the development and delivery of an event and/or awards was informed by information about the carbon involved in its different aspects, whether a tool like a carbon calculator was used to track this carbon, how decisions helped to reduce the carbon impact and examples of best practice for future events.

This category recognizes a start-up that has shown outstanding innovation and impact in its early stages, contributing to sustainability or environmental initiatives. With a focus on companies founded after 1 January 2023, this award highlights fresh ideas that have the potential to make a lasting difference in the fight for a net-zero future.

Awarded to a company that has undergone a significant and impactful transformation toward sustainable business practices. This category celebrates organizations from any sector that have effectively integrated sustainability into their operations, strategies, and culture, leading to measurable environmental benefits.

This category acknowledges a company that has shown consistent and tangible progress in sustainability over an extended period. By demonstrating continuous, year-on-year improvements, the award celebrates organizations that have implemented long-term campaigns, evolving their practices for greater environmental impact while driving long-lasting change in their industry.

We will be looking for evidence of how marketing and sustainability teams have worked together to successfully solve sustainability problems and bring better products or services to customers that have been commercially successful.

We will be looking for evidence of how sustainability initiatives have delivered measurable economic benefits, such as cost savings, increased efficiency, and job creation, while reducing emissions or deploying renewable solutions.

This category celebrates the exceptional individuals or teams whose dedication, leadership, and innovative efforts are driving meaningful change within the sustainability sector.