Katie Hartranft

Katie Hartranft, VP Group Account Director / Sustainability Director at the Martin Agency. Katie serves a dual role at the Martin Agency, helping brands impact culture and navigate the changing climate. Working with brands like DoorDash, Papa Johns, Solo Stove, and Olipop, her expertise lies in leading challenger brands with best in class creativity. She takes a 'never settle' approach both to her client work and her work in sustainability. Affectionately known as 'The Lorax' of the Martin Agency, Katie consistently pushes the agency, clients and the industry to weave sustainability into creative ideas, with open-source tools like The Sustainability Tension Map, the Low Impact Production Playbook, and the Practical Guide to Weaving Sustainability into the Creative Process.