Samantha Walsh

Senior Director, Sustainability & Program Lead, Inclusive and Sustainable Marketing, CMO Global Growth Council , Association of National Advertisers

Samantha Walsh is a sustainability and marketing leader with over a decade of experience advancing environmental and social impact across the advertising ecosystem. She serves as Senior Director of Sustainability at the Association of National Advertisers, where she works with brands, agencies, and media partners to embed sustainability into marketing practices, from reducing carbon in media and production to driving more responsible and effective creative. She is also Program Lead for Inclusive & Sustainable Marketing within the CMO Global Growth Council and leads the ANA's Advertising Accessibility Committee, helping shape industry frameworks that connect sustainability, inclusion, and marketing performance. Her work focuses on translating sustainability into measurable business outcomes and accelerating progress across both operational decarbonization and consumer-facing impact.