Tom Firth

CEO , M&C Saatchi LIFE

Why are the Campaign Ad Net Zero Awards important?

Charge is hard. Great, meaningful examples, help us all find a way forward.

What are you looking for in winning entries?

Innovative and insightful ways of delivering real meaningful impact.

What top tip would you give to this year's entrants?

Show you understand your brands place in the system and how your work is contributing to positive change.