2022 Results


Sector Specific Categories

Business & Industrial

Racing To Zero

Mamapöol

Client: Hitachi

If you are going to make a film, to champion Hitachi’s partnership with the United Nations Climate Conference (COP26), shouldn’t it be the world’s first carbon zero film? After all, how could we ask global leaders and the world to reduce emissions, if we couldn’t do so ourselves?And we wanted to do it properly… to film on location, wit...

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Clothing & Accessories

Levi’s - Buy Better, Wear Longer

OMD EMEA

In 2021, Levi’s launched their first-ever sustainability campaign: Buy Better, Wear Longer. The campaign was more than a brand statement, it was a rallying cry to address one of the core issues within the fashion industry: over-consumption, waste and landfills.Through our research, we realised that one of the biggest challenges for con...

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Drink

Budweiser: The Energy Collective

Revolt London

The Budweiser you drink is powered by 100% renewable energy, but most of the venues where you enjoy it aren't. We wanted to change that.Switching to renewable energy is expensive, which means up to 90% of the hospitality industry runs on fossil fuels or nuclear power.Budweiser could use its scale to negotiate dramatically lower renewab...

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Electronics, Household Appliances & Tech

winner

MPB Change Campaign

MPB

Food

Hellmann’s Cook Clever Waste Less

Mindshare

Hellmann’s is on a mission to say No to waste and Yes to taste and is the ideal ingredient for turning leftovers into tasty meals. That’s why we created the first sustainability-led ad-funded programme in the UK for Hellmann’s – to raise awareness of the scale of the food waste problem and the fact that it’s a major contributor to glob...

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Quorn: Helping the Planet One Bite at a Time

adam&eveDDB

We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways. But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways. So, this is a paper - by planners and marketeers, for planners and marketeers - that outlines five key shifts we believe our ind...

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Finance

NatWest Climate Marketing Strategy: What’s banking got to do with climate change?

NatWest Group

NatWest aims to lead the UK’s transition to a net-zero economy. To meet that goal, we need to take our customers with us. However, most consumers don’t make the connection between banking and climate. To meet this challenge, we developed a multi-phase campaign to nudge customers towards climate-friendly actions that are good for their ...

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Government Social Political Organisation

addresspollution.org

AMV BBDO

Client: Central Office of Public Interest

This is a story about one of the most deadly but ignored killers in the UK: air pollution.Ignored by individuals, who saw it as someone else’s problem. Ignored by local councils, who had more pressing priorities. And ignored by the government, who were terrified of the backlash of bringing forward a desperately needed ban on sales of d...

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Health & Wellbeing

winner

addresspollution.org

AMV BBDO

Client: Central Office for Public Interest

Media

winner

Sky Zero Footprint Fund: Making Sustainable Attainable

Sky Media

Client: Sky

Motors

Driving consideration of Vauxhall electric cars by bringing key information to the consumer with Meta on-platform products.

Meta, Vauxhall, Starcom and Shuttlerock

Meta has impactful insights and it was by using ACJ (Annual Consumer Journey) by Kantar and Meta’s Let’s Grow Electric narrative that it proactively pitched to Vauxhall this idea, by showing deep understanding of a problem statement; the cost of an electric vehicle is perceived to be high and putting people off considering one. Using t...

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Retail

IKEA The Sustainable Everyday

RAPP

As the planet’s biggest furniture retailer it’s IKEA’s responsibility to protect it. IKEA committed to a global ambition to ‘inspire and enable 1 billion people to live more sustainably’ by 2030.To help IKEA achieve this we used our secret weapon KNUFF Theory, which we applied to our entire customer marketing. KNUFF means ‘nudges’ in S...

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Specialist Categories

Best Business Transformation

MG OMD x Media Trust Climate Charity Challenge

MG OMD

“The largest demonstration of in-kind industry support by a single agency to date.” Su-Mei Thompson – CEO, Media Trust The MG OMD and Media Trust Climate Charity Challenge partnership has not only empowered and upskilled employees of MG OMD in climate communications but has delivered impressive and transformational results for the ch...

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Green Event

The Green Planet AR Experience, powered by EE 5G

Factory 42

The Green Planet AR Experience, powered by EE 5G, was a ground-breaking sustainable experience that moved and amazed over 10,000 people as it transformed a central London location into the natural world through stunning AR. It is now ranked the UK’s number one immersive experience, according to StoryFutures. A world-class consortium of...

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Salesforce COP26 Lodge

Smyle

For Salesforce, sustainability is a core company value. It demonstrates industry climate leadership and its products help customers achieve carbon neutrality. A presence at COP was a natural extension for the brand with an activation that was forward-thinking and ambitious, while authentically committed to Salesforce’s sustainability m...

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Green Media Plan

The Tesco Carbon Calculator

MediaCom

Tesco’s vision is to ‘Serve customers, communities and planet a little better every day’. They were the first UK business to set a carbon zero goal back in 2009 and the business aims to be carbon neutral by 2035. With an average of £86m of paid media a year Tesco recognise the impact their media has on the planet and were one of the f...

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Green Production

Racing To Zero

Mamapöol

Client: Hitachi

If you are going to make a film, to champion Hitachi’s partnership with the United Nations Climate Conference (COP26), shouldn’t it be the world’s first carbon zero film? After all, how could we ask global leaders and the world to reduce emissions, if we couldn’t do so ourselves?And we wanted to do it properly… to film on location, wit...

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International Category

Los Santos +3ºC

VMLY&R Brazil

Client: Greenpeace

Greenpeace turned one of the most popular online games today into the most immersive climate change simulator ever.Los Santos, the land of GTA Online, is an immersive replica of Los Angeles. A perfect real-life simulator made with thousands of actual city footage. Many years of unstoppable research and development by Rockstar has made ...

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PolyAL Display

Barrows Global

Barrows Global set out to tackle the wastefulness associated with single-use short-lived temporary promotional campaigns in the South African retail environment. Their approach was to compile a design and engineering brief that placed equal importance on form, function and footprint with the aim of developing a decarbonised and circula...

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Sustainability Best Practice Award - Adtech Services

OpenX: Path to Net-Zero

OpenX

As part of an ambitious path to a more sustainable future, OpenX became the first advertising exchange to achieve carbon neutral certification and reduce its carbon emissions by over 90%. Throughout the process, the company made intentional choices to set the highest standard in the ad industry and demonstrate that substantial, positiv...

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Addressing the Inconvenient Truth: Carbon Reduction as The New Planning Currency

Mobsta

There’s so much discussion surrounding our industry’s response to climate change. Though positive steps are being taken to reduce our collective impact, there’s clearly a need for an acceleration of the agenda, to move from discussion to action. As a media owner, we are directly responsible for the ads we serve, and for the emissions p...

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Sustainability Best Practice Award - Production & Experiential

Carbon Neutral B Corp Creative Studio

Coffee & TV

Coffee & TV’s award-winning company culture and passionate leaders led us to become the UK’s first B Corp creative studio, this was only the beginning of our sustainability journey. We are proud to be part of the B Corporation movement transforming businesses to balance people, planet and profit to be a force for good.To support the Ad...

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Momentum Worldwide: Make it Matter

Momentum Worldwide

We know real progress in reversing climate change happens through actions, not words. Through Make it Matter, our company-wide strategy for ensuring every decision we make has the environment at its heart, we’re fully dedicated to embodying sustainable leadership.Led by Selina Donald, our Global Sustainability Director, and her team, t...

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Sustainability Best Practice Award - Agency

Havas UK

Havas

In 2018, Havas London became the first major advertising agency to certify as a B Corporation: a business that balances purpose and profit, and one legally required to consider the impact of its decisions on employees, customers, suppliers, its community, and the environment. It was a (low-energy) lightbulb moment. Since then, Havas UK...

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GroupM Media Decarbonisation Programme

GroupM

WPP has committed to reach net-zero across its its value chain (Scope 3) by 2030. This commitment includes the media GroupM buys on behalf of our clients, which collectively account for more than 50% of WPP’s total emissions. GroupM’s Media Decarbonisation Programme is an ambitious project which looks to establish clear and consistent ...

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Sustainability Best Practice Award - Media Owner

Sustainable working at ITV

ITV

ITV is the largest commercial television network in the UK, reaching nearly 40 million viewers every week. Our global footprint spans 13 countries with 46,000 hours of programming going to over 200 channels and platforms. That kind of reach puts us in an unmatched position to make a positive difference to our audiences. TV’s Social Pur...

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Improving practices and setting honest, achievable goals

Clear Channel UK

Environmental sustainability is nothing new to Clear Channel: between 2008 and 2021 we reduced our carbon footprint by a whopping 60%. As the world slowly emerged from the Covid haze, we decided to take stock, and reassess our sustainability approach. The aim was to re-establish what best practice looks like, underpinned by transparent...

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Campaign of the Year

winner

Hellmann’s Cook Clever Waste Less

Mindshare

Client: Hellmann's Cook