Apoorva Bapna

Chief Culture Officer , WPP

Why are the Campaign Ad Net Zero Awards important?

These are important awards that recognise organisations who play a pivotal role in building better world and a sustainable future for the generations to come.

What are you looking for in winning entries?

I am looking for work that has helped create progressive narratives, helped shape mindsets and aimed at building better future for the planet.

What top tip would you give to this year's entrants?

Not just well written entries but entries that capture the entire journey from insight to idea to execution to impact will have an edge over others.