Ariadna Madrid

Corporate Sustainability Responsibility: Partnerships & Business Integration Lead , Publicis Groupe

My name is Ariadna Madrid but I go by Ari too. I was born and raised in Mexico City and I consider myself to be a world citizen as I lived in 5 countries and 6 cities, currently based in Paris trying to learn French. What charges my solar panel? I love creating Community more than pop-corn. I believe communities are the connective tissue that will help us get out of our Climate Trouble. What was my "Bubble Burst Moment"? I attended an "Earth Day" event in 2014 where I watched a beautiful and heartbreaking documentary about Albatross and I pledged to always be to service to Nature and do everything I can to protect our planet. Come to me for.. Brainstorms, Big Ideas and Strategies, partnerships and picnics. My role at Publicis.. I've worked at Publicis since 2011, starting as a Producer/Creative Director for the USHispanic Market based in NYC for global brands like Honda, Post Foods and Mondelez. In 2016 I pick up an award at the first VivaTech in Paris, as part of the Publicis90 contest with a project called "Organika: A Sustainable Agency for Sustainable Clients". Fast forward 7 years later, and I'm now part of the team helping drive many of the Publicis sustainable initiatives globally at the Headquarters in Champs Elysées. At home I'm a big proponent of composting, reducing waste, bringing empty containers to a restaurant for leftovers, always have a tote bag and bamboo cutlery in my bag and one day I would love to be Zero Waste at home.