Winners 2026


EMEA

Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)

winner

Impact Green Deals: an innovation that cuts costs by 45% and carbon footprint by 49%, Supply Finder & Impact Plus

Supply Finder & Impact Plus

Best Practice in Sustainable Ad Production (most innovative production using green tools)

winner

Integrating Sustainability into Production Planning

Beiersdorf AG (in cooperation with MurphyCobb)

Shortlist: To be announced on the night

Best Practice in Sustainable Events and/or Awards

winner

Redefining sustainable exhibition design at ERS 2025

Emota for AstraZeneca

Shortlist: To be announced on the night

Best Practice in Sustainability

winner

The Afterlife of a Billboard, Spotify

Spotify

shortlist

Sustainability Standards Kit, TeamPeople

TeamPeople

shortlist

The Same Gain — How Creative Efficiency Delivers Lower Emissions and Strong Commercial Results, Nexd

Nexd

APAC

Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)

winner

The Growth Paradox: A Tale of Growth and (positive) decline, Benedictus Media

Benedictus Media

Client: Australian Ethical

Best Practice in Sustainability

winner

Meridian New Energy Campaign: Making our ads as carbon efficient as our customers, MBM

MBM

shortlist

The Business of Kindness: Kindness as GGC Group Asia / Bent & Buzz's Sustainable Competitive Strategy

GGC Group Asia x Bent and Buzz

The Americas

Best Practice in Sustainable Events and/or Awards

winner

Spotify House at CMA Fest 2025, Spotify

Spotify

Best Practice in Sustainable Media Planning

winner

Better Alignment. Lower Carbon. The Same Reach., Campfire Consulting

Campfire Consulting

Best Practice in Sustainability

winner

Carbon Reduction through Intelligent Illumination and Remote Monitoring, Outdoorlink

Outdoorlink

highly commended

eQVISION™ - Next Generation, Low Power LED Displays, Media Resources

Media Resources

shortlist

COLGATE CONTROL ROOM – Cost and Carbon Budgets all in one!, Colgate Palmolive with MurphyCobb and VML North America agencies

Colgate Palmolive with MurphyCobb and VML North America agencies

shortlist

MobileFuse Employee Green Energy Program, MobileFuse

MobileFuse

UK

Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)

winner

IPA UK Carbon Calculator

Good-Loop

Best Practice in Sustainability - Agency

winner

Media Bounty, Media Bounty

Media Bounty

shortlist

Dentsu UK, Becoming the Agency of Tomorrow: dentsu UK

Dentsu UK

shortlist

Little Dot Studios, Little Dot, Big Impact

Little Dot Studios

shortlist

The Work Behind the Work: Rewiring WPP for a Low-Carbon Future

Best Practice in Sustainability Award - Ad Tech Services

winner

Numodo, Turning the Tide on Carbon Emissions

Numodo

Best Practice in Sustainability Award - Advertiser

winner

MG OMD, From Pioneer to Catalyst: How giffgaff and MG OMD Continue to Show the Way for Sustainable Marketing

MG OMD

Best Practice in Sustainability Award - Media Owner

winner

Mobile Media, Ahead of The Curve

Mobile Media

SECTOR CATEGORIES

Automotive, Travel & Transport

winner

Driving EV Demand With Low Carbon Media - JC Decaux UK, Displayce and VIOOH for DESNZ

JC Decaux UK, MG OMD, Displayce and VIOOH

Client: Department for Net Zero and Energy Security (DESNZ)

shortlist

The Coolest Ihram, Landor

Landor

Business & Industrial

winner

Powering Change - EDF Builds Energy Saving Into Coronation Street, Havas Media

Havas Media

winner

Supporting the Energy Transition in Brazil, Media Bounty / ACT Climate Labs

Media Bounty / ACT Climate Labs

highly commended

Forest Carbon - In Tune with Nature, Design Bridge and Partners

Design Bridge and Partners

Entertainment, Gaming & Leisure (incl. gardening & agriculture and leisure equipment)

winner

Screw This.... Let's Try Something Else' Podcast, Immediate & Antidote Studios by Rubber Republic

Immediate & Antidote Studios by Rubber Republic

Food & Drink

winner

Free Fruit & Veg for Schools, BBH

BBH

shortlist

Encouraging sustainable eating with the Waitrose 30-plant lasagne, Dentsu Creative UK

Dentsu Creative UK

Government / Public Sector

winner

Feel All Warm & Fuzzy Inside, M+C Saatchi London

M+C Saatchi London

shortlist

Let's Do Net Zero, Republic of Media x Good-Loop

Republic of Media x Good-Loop

Media

winner

Media In Service Of Nature, Ecologi

Ecologi

shortlist

Ahead of The Curve, Mobile Media

Mobile Media

shortlist

Love Food Hate Waste – Everyday Sustainability, UKTV Creative

UKTV Creative

shortlist

Milestone: the next-generation sustainable bus shelter, Bauer Media Outdoor UK

Bauer Media Outdoor UK

NGO / Charity

winner

Catching Disposal at the Drop: How Festival OOH Changed Recycling Behaviour, December19

December19

shortlist

Food Waste Action Week 2026, WRAP

WRAP

Telecoms

winner

The Media Model That Funds Nature, MG OMD

MG OMD

INNOVATION CATEGORIES

Best Business Transformation (from any sector)

winner

Ocean Outdoor

shortlist

Mobile Media

Best Progress / Long-Term Change (a company which is demonstrating year-on-year improvements from a long-running campaign)

winner

The Guardian

shortlist

Global

shortlist

Immediate

shortlist

L'Oréal Europe x Impact Plus: from measurement to reduction, the making of a long-term carbon intelligence partnership

shortlist

Ocean Outdoor

NEW! Marketing and Sustainability Collaboration

winner

Renault Group

Client: OMD, OM Sustainable Solutions, Publicis, I Care

highly commended

Think Big. Tread Light.

Client: Bloomberg Media

shortlist

Cards of Hope

Almost Impossible Agency

Client: Mashreq

shortlist

Edelman

Client: Samsung Mobile

shortlist

giffgaff, Scope3, MG OMD, & TikTok

shortlist

MG OMD

Client: giffgaff

NEW! The Business Case for Better

winner

Channel 4 & B Lab UK

shortlist

British Gas Business

shortlist

LANDOR

Client: SAUDIA

Outstanding Contribution to Sustainability (Individual or Team)

winner

Emota Global Exhibitions & Environments Team

shortlist

Anna Chua Norbert

GGC GROUP ASIA

shortlist

Ocean for Good

shortlist

The Impact Plus Team

GRAND PRIX

UK Grand Prix

winner

The Guardian

International Grand Prix

winner

Renault Group

Client: OMD, OM Sustainable Solutions, Publicis, I Care