Dora Michail-Clendnnen

Chief Strategy Officer , Ozone Project

Why are the Campaign Ad Net Zero Awards important?

Advertising can change the world when done well.

What are you looking for in winning entries?

Case studies that the industry can learn from. Meaningful details rather the general statements. Evidence.

What top tip would you give to this year's entrants?

Explain the measurement methodology. How do you know you decreased ghg by x%? And can the data be trusted?