GroupM Media Decarbonisation Programme
WPP has committed to reach net-zero across its its value chain (Scope 3) by 2030. This commitment includes the media GroupM buys on behalf of our clients, which collectively account for more than 50% of WPP’s total emissions. GroupM’s Media Decarbonisation Programme is an ambitious project which looks to establish clear and consistent parameters for the measurement of the entire media supply chain, developing a best-in-class methodology which will form the basis of a new media carbon calculator. This allows us to move from offsetting first to reduction first. The methodology will be shared with industry bodies and organisations committed to media decarbonisation in a push for a standardised approach to measurement, laying the foundations of an industry approach to move further, faster.