Helping Britain Achieve Net Zero
Havas Media and Havas London
This is a story of how EDF’s ambitious plans to create a zero-carbon future and a powerful piece of language united the people, politicians, and employees to drive change. It is also a clear demonstration that a sustainable strategy leading to sustainable messaging delivered by sustainable practices can drive reputational change amongst multiple stakeholders, whilst delivering commercial value to the bottom line. A powerful example that doing good is good for business.