Quorn: Helping the Planet One Bite at a Time
We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways. But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways.
So, this is a paper - by planners and marketeers, for planners and marketeers - that outlines five key shifts we believe our industry can make to reverse a crisis that’s still within our power to reverse. A paper that brings to life how we used them to re-think an iconic British brand: Quorn. A paper, we hope, can offer an alternate role for planning and marketing, in a time period when it has never mattered more.