We were the first media company to go carbon neutral in 2006, and in 2020 we made a pledge to be net zero carbon by 2030 - so this isn’t something we’ve just jumped on recently.
With the climate crisis devastating our planet, we believe it's critical that individuals, businesses and organisations play their part to reduce their carbon emissions. And up until last year, we didn’t feel that we or any other media owner were doing that plight justice.
So, to create the step-change our industry needed, we decided to launch the Sky Zero Footprint Fund - a £2m advertising fund in March 2021, designed to help businesses accelerate and amplify their initiatives that drive positive behavioural change and have a tangible impact on a more sustainable future.
So far, the initiative has brought four brands to TV for the first time, launched a media-first sustainable ad-break and won British Media Awards’ Best Sustainability Initiative. We’ve created lots of noise across top-tier trade press and been applauded in Parliament as “a fantastic example" of “leading companies that are pushing [sustainability] harder”. The 2021 winning brands’ campaigns have yet to conclude, but we can’t wait to see the tangible impact on their businesses and, more importantly, the planet.