Gerald Breatnach

Head of Strategic Planning & Insight , Google UK

Why are the Campaign Ad Net Zero Awards important?

These awards are a critical forum to highlight and celebrate the work marketers and agencies are doing to understand their impact on carbon emissions and transition to a post-carbon economy. 

What are you looking for in winning entries?

Evidence that applicants have really understood their sustainability impacts, ideally through a materiality or double-materiality assessment, and that they have identified the role for marketing, or how their agency can make a real impact.

What top tip would you give to this year's entrants?

Show how your sustainability work fits in with the bigger picture of your organisation and has a material impact on your carbon emissions.