Isabelle Quevilly

Director Creative Shop, Northern Europe , Meta

Why are the Campaign Ad Net Zero Awards important?

Take time to review where the creative industry is at when it comes to delivering creative strategies that have a positive impact for planet and for brands.

What are you looking for in winning entries?

I'm looking for integrity and creative approaches that are surprising and bold.

What top tip would you give to this year's entrants?

Think of the work as one moment in time in a journey of transformation, and talk about the role this submission is having into the broader Net Zero goals of the business.