Jerry Hoak

CCO , The Martin Agency

Why are the Campaign Ad Net Zero Awards important?

Creativity can be used to solve any challenge and this is arguably the biggest. 

What are you looking for in winning entries?

We need big, real ideas that lead to actual change. A high level of creativity and the size of an idea's impact are the most important criteria.

What top tip would you give to this year's entrants?

Articulate your idea in the simplest way and demonstrate the scale of impact.