Julian Lara Vega

Julian Lara-Vega is a Strategic Planner with more than a decade in the advertising industry. From his role at VML and his previous experience at GREY and WT, he has dedicated his career to deeply understanding the consumer inside the cultural context. His specialty in trend analysis and social behavior has led him to constantly question the relevance of advertising in a world facing critical challenges. For Juli√°n, the connection between the real concerns of people and the message of brands is fundamental for the advertising industry to maintain any kind of purpose and legitimacy today.