Laura Wade

Global Head of Sustainability Strategy , Essencemediacom

Why are the Campaign Ad Net Zero Awards important?

The Ad Net Zero awards are important as they provide an opportunity for the industry to discuss, share and  galvanize around what progress looks like in our industry and helps us understand what does a future fit industry look like and what the potential for output is!

What are you looking for in winning entries?

I am looking for entries that demonstrate an holistic approach to sustainability, one that has required creative thinking, collaboration and an tenacious approach to challenging the status quo.

What top tip would you give to this year's entrants?

Transparency! Share progress not perfection and celebrate learnings as much as success.