Lisa Boyles

Go To Market and Media Lead , giffgaff

Why are the Campaign Ad Net Zero Awards important?

I have a burning desire to keep pushing giffgaff, our partners and our sector to "do better" in advertising and marketing. The criteria in these awards need to become a foundational expectation for all industry awards, and I'm excited to see the great work and progress in this space.

What are you looking for in winning entries?

Longevity. I want to see the foundations being laid for long-term sustainable advertising and media to be embedded, or in the process of being embedded, into the heart of the business. 

What top tip would you give to this year's entrants?

Tell us the "warts and all". No one is executing flawlessly, so be honest about your gaps and what your plans are to address these.