Matt Bourn

Why are the Campaign Ad Net Zero Awards important?

We are living in a time of climate change and so we need to reappraise what the role of advertising is. These awards are setting the new standard, redefining creative excellence as the best work in support of a sustainable future.

What are you looking for in winning entries?

Clear and compelling evidence of commercial and sustainable success. This includes an understanding of climate change, the action that is needed with an evaluation that shows how the work has made things better, not worse, as a result.

What top tip would you give to this year's entrants?

Study the winners from the last two years; there is a clear pattern emerging. For more, read our new book, Sustainable Advertising, which describes in more detail how our industry must work to be in service of a sustainable future.