Ninoksha Dsouza

Sustainability Lead , Advertising Business Group

Why are the Campaign Ad Net Zero Awards important?

Now more than ever, it's crucial for the advertising sector to step up and create impactful work. The polycrisis we are in is one of the toughest yet most important briefs we can tackle. I'm excited to celebrate work that works towards building a more sustainable sector. Awarding work that breaks the norm helps us get one step closer.

What are you looking for in winning entries?

I'm keen to look out for campaigns that refine what we consider 'good' work.

What top tip would you give to this year's entrants?

Don't be afraid to be bold and exciting - after all, you're in a space where you're attempting to change consumer behaviour for the better, while competing with ads that aren't.