Paisley Ashton Holt

Director, Sustainability , PwC

Why are the Campaign Ad Net Zero Awards important?

Awards like this are important to share best practices and innovative ideas to support the transition to a sustainable economy and inspire others in the industry to take action.

What are you looking for in winning entries?

I will be looking for entries that have made a significant reduction in impact and will inspire others

What top tip would you give to this year's entrants?

Share the benefits and wider value you have found from your project and as much detail as you can on your methodology, data sources and assumptions for calculating carbon and impact savings so we can compare your entry with others.