Rachel Schnorr

US Membership Director , Ad Net Zero

Why are the Campaign Ad Net Zero Awards important?

The Campaign Ad Net Zero Awards are the only ad industry awards dedicated entirely to sustainability and to realising that innovation and creativity at their best ARE sustainable. That is the way forward.

What are you looking for in winning entries?

High quality work, not sacrificing creativity for sustainability. Sustainability woven into core business strategy and ideas - not as a silo. Showing how this is normalised as the new way forward.

What top tip would you give to this year's entrants?

Avoid sustainability in silos - show how this is the new way forward. THIS is how you are the best strategic partner for your clients. What is the scalability and plans to continue the work that you're showcasing in this submission?