Sophie Madden

CEO , Media Federation of Australia

Why are the Campaign Ad Net Zero Awards important?

By shining a spotlight on the brands, agencies, and media partners spearheading sustainable advertising practices and effecting real change, we establish a benchmark for us all to aspire to.

What are you looking for in winning entries?

Work showcasing innovative approaches, achieving both commercial success, and driving a positive impact on the planet.

What top tip would you give to this year's entrants?

Think about what the industry can learn from this case study. What sets it apart and demands the attention of judges?