Tim Pritchard

Head of Content and Responsible Media , MG OMD

Why are the Campaign Ad Net Zero Awards important?

The Ad Net Zero awards set the standard that the whole industry should be aiming for. They allow us to celebrate those pioneering new pathways in this incredibly important area of our industry. The Ad Net Zero Awards create a set of case studies that allow the industry to measure it's progress.

What are you looking for in winning entries?

I'm looking for examples of brands that have adopted innovative solutions and applied fresh thinking to the challenges we all face. I'm particularly excited by the use of creativity in delivering sustainable solutions.

What top tip would you give to this year's entrants?

Progress over perfection! I'm looking for well evidenced case studies that allow us to learn more about how to drive sustainable choices.