Traci Dunne

A strategically led, senior leader in the advertising and production industry, determined to drive social value change across Sustainability & Inclusivity. 

Career commenced agency side; followed by just over 2 decades at ISBA (UK trade body representing Advertisers) advising brands on all aspects of marketing operations, agency management and pitch consultancy. A key achievement was growing ISBA’s Marketing Procurement group COMPAG into a thriving 300 strong community running marketing procurement-specific training and events. As well as becoming ISBA’s in-house Ad Production expert, it was here that my passion for Sustainability & DE&I was born. 

2019 saw a move into global production consultancy to focus on driving best practice, operational efficiency and helping clients be the best that they can be. As Global Director of Industry Relations – the role was both client and industry facing; key specialisms spanned Sustainability & DE&I, leading these two key departments globally; designing and implementing ESG programs + sitting at board level on AdGreen & Ad Net Zero, Green The Bid, WFA & ISBA. 

2024 saw a new venture to support clients and agencies wishing to futureproof their marketing operations by embedding Sustainability & DE&I programs as a key part of their operational processes = Transform-Renew-Sustain (TRS) Ltd was born. "Bringing clarity to ESG in marketing and production". The adventure continues….