Leading the way on sustainability?
Win recognition and inspire others


These brand new awards are designed to change the way we work and change the work we make, with a real focus on the real-world benefit of doing this. The categories will celebrate the work; process; and the companies doing the work. The awards aim to be inclusive of everyone from advertisers to production companies and will recognise work from insight and inception to execution and impact - i.e. strategy, process, the creative work, measurement, and environmental and commercial outcomes.

A word from Campaign

"Campaign is delighted to partner with Ad Net Zero on these important awards, which will recognise the companies and organisations that are leading the way on sustainability and the move to a net zero carbon economy. We want the Campaign Ad Net Zero Awards to be a benchmark of excellence and a source of inspiration – at a critical moment when all of us need to do more to protect and regenerate our planet.”

Gideon Spanier, UK editor-in-chief of Campaign

The Ad Net Zero programme

The Ad Net Zero programme is the industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero by end 2030 and commit to make practical changes in the way you run your advertising operations. Launched in the UK in November 2020 by the Advertising Association, IPA, and ISBA, it counts over 100 advertisers, agencies, commercial media owners and production companies in its membership.

Entries for these awards will be open to the whole industry, with the ultimate aim to accelerate work in tackling the climate emergency.

Click here to find out more.

Key Information

Key Dates

Early Bird Entry Deadline - Thursday 14 July

Standard Entry Deadline - Thursday 28 July

Entry Fees

Early Bird Entry Fee - £495 +VAT per entry 

Standard Entry Fee - £595 +VAT per entry

Entry Fees for SMEs

Early Bird Entry Fee - £247.50 +VAT per entry  

Standard Entry Fee - £297.50 +VAT per entry

*An SME is defined as a company with 1-249 employees and a turnover under £50 million

Award Categories

Sector Specific Categories

Entertainment & Leisure

incl. gardening & agriculture and leisure equipment


incl. online retail and mail order



Government Social Political Organisation


incl. games & consoles



Travel & Transport

Cosmetics & Personal Care

Clothing & Accessories

Health & Wellbeing

Business & Industrial


Household Equipment & DIY

Electronics, Household Appliances & Tech

Household FMCG



Office Equipment & Stationery

Specialist Categories

Green Production (most innovative production using green tools)

We will be looking for evidence of steps taken to measure, reduce and report carbon involved in the production of advertising. This could include reports from carbon calculators such as AdGreen along with details on decisions made to actively reduce carbon from ad production while maintaining the full creative impact.

Green Media Plan (carbon measurement using innovative processes)

We will be looking for evidence of how the carbon footprint of a media plan was considered, what information was used to inform choices about different media channels, whether there was a carbon value attached to the media plan, whether that was accounted for or off-set, if any media decisions can demonstrate a reduction in carbon without impacting the reach and performance of the campaign.

Green Event

We will be looking for evidence of how the decisions made around the development and delivery of an event was informed by information about the carbon involved in its different aspects, whether a tool like a carbon calculator was used to track this carbon, how decisions helped to reduce the carbon impact and examples of best practice for future events.

Best Business Transformation

This award will identify the best example of a business or organisation that, with its partners in the advertising and marketing services sector, has demonstrated a reduction of carbon in the product or service it provides to customers, a proven shift in customer behaviour towards this solution, backed by evidence of best practice in sustainable advertising operations.

Campaign of the Year

Introducing Our Chairs of Judges

Alessandra Bellini - Chief Customer Officer, Tesco - President, Advertising Association

Alessandra has an international background in advertising and Marketing and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business. She joined Tesco in March 2017, as Chief Customer Officer, where she brings together all of the disciplines of marketing, advertising, innovation, loyalty and insight to create strong and distinctive brand proposition – putting customers at the heart of Tesco. 

Prior to Tesco, Alessandra worked for Unilever for over 20 years, holding different board- level positions in Marketing and General Management in Italy, Central & Eastern Europe and the USA. Alessandra started her career in Advertising at JWT Milan, as an apprentice straight out of School. She worked in Advertising for 12 years in Italy and the UK.

She has two grown up children, lives in London travelling around town on a baby-blue Vespa. Alessandra is the Chair of Teens Unite, a charity helping young adults facing cancer, live their best life.

Seb Munden - EVP & General Manager, UK & Ireland, Unilever - Chair, Ad Net Zero

Sebastian Munden is the Executive Vice President & General Manager, Unilever UK & Ireland and joined Unilever in 1990 as a marketing trainee at Lever Brothers in the UK after completing his MA in English Language and Literature at Oxford University. After several brand management and customer team positions in Home and Personal Care, he was appointed category director for Laundry UK in 1997. 

Sebastian then went on to hold various senior roles across the US and Europe before being appointed Vice President of the Laundry Category for Europe in 2008 and head of Global Marketing Operations in 2012.

Sebastian now leads the UK & Ireland business, a position he has held since 2017. Sebastian has pioneered new ways of working across Unilever to accelerate the agility of the business, helping to respond to the challenges of todays competitive environment in an ever more connected world. He champions the sustainable packaging agenda and the inclusion of more diverse young talent in the workforce, and into Unilever. He is married to Elisabeth and has two children.

Our partners

Contact the Team

Jo Plinston

Senior Events Manager

P: +44 (0)7789 961 775

James Butters

Sponsorship Opportunities

P: +44 (0)208 267 8290