Coors Light: Chillboards

adam&eveDDB / DDB Chicago / NORD DDB CPH

How can the beer brand that’s “made to chill” go beyond beer to chill communities most affected by rising temperatures?

Introducing Chillboards - ads that no one can see, but everyone can feel. An innovative, functional OOH designed to lower temperatures in overheated U.S.neighbourhoods, and make a meaningful difference to those disproportionately affected by climate change; a campaign inspiring American’s to find unexpected ways to chill.