Peachaus are a new ethical womenswear label founded by former execs from some of the UK’s biggest fashion companies. They wanted The GoodNet’s help to launch their brand, which was created to give people beautiful, long-lived and ethically produced clothes.
Just as Peachaus want their customers to have sustainable garments that don’t sacrifice quality and style, we wanted them to hit their commercial objectives whilst staying true to their ethical principles.
We worked with them to develop a campaign, across multiple digital channels, that would raise awareness of their brand to their target audience of younger, ethically-minded women, and drive opted-in email sign ups.
We managed to do all of that in a way that was both carbon neutral and did broader good in inspiring people to live more sustainable lives.
And the campaign worked. In collaboration with Peachaus and our chosen partners we were able to: -Over-deliver on Peachaus’s commercial objectives. -Mitigate and compensate the direct emissions of the campaign. -Contribute to climate projects over and above this. -Put revenue into the pockets of publishers whose content inspires and educates people to make more sustainable lifestyle choices.