The global advertising industry is evolving and changing for the better. There is a shift towards a more sustainable future where agencies, brands and organisations are reducing emissions and championing greener practices. These awards are looking to recognise and celebrate your innovative campaigns, pioneering projects, collaborative ventures and groundbreaking initiatives that are driving the sustainable advertising space worldwide.

If you are a UK based organisation entering an overseas project or you are an organisation based in the Americas, APAC or EMEA regions, these categories are for you! 


Ad Net Zero has been expanding internationally since its UK launch in 2020 and now has territories in each of the listed global regions. These categories honour work that is being delivered in these regions. These new categories are open to the following international regions: The Americas, APAC and EMEA.

Best Practice in Sustainability

This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.

The five sub-categories are:

  • Sustainability Best Practice Award - Ad Tech Services
  • Sustainability Best Practice Award - Agency
  • Sustainability Best Practice Award - Advertiser/Brand
  • Sustainability Best Practice Award - Media Owner
  • Sustainability Best Practice Award - Production/Experiential

Best Campaign for a Sustainable Behaviour Change

This category recognises progress against Action 5 of the Ad Net Zero Action Plan and asks entrants to show how a net zero economy is being supported through a campaign to create positive behaviour change. In this work, it will be critical to show an understanding of the sustainability problem you seek to solve, how the campaign has addressed this and led to a better outcome, while also supporting the commercial goals of the organisation. This category is open to work from any sector.


Commitment to the cause

Submit an entry and showcase your organisation's dedication to advancing sustainable practices within the global advertising landscape. Highlight your projects and initiatives while demonstrating your commitment to the cause.

Gain worldwide recognition

In making the shortlist, your work gains significant recognition, reaching over millions followers and subscribers across Campaign's international social platforms and website. Additionally, your organisation will be prominently featured in Ad Net Zero communications and actively promoted through our network of supporting partners, boosting your impact in AdLand.

Inspire the advertisers in your region

Set an example to other businesses and organisations in your region by exhibiting what sustainable advertising looks like. Inspire others to get involved, take accountability and support the Ad Net Zero Action Plan.

Celebration of your organisation

Winning this prestigious award sets you apart as an industry leader and gives you the chance to celebrate your hard work! It is a powerful tool to obtain new business, attract fresh talent, boost employee morale.