The UK advertising industry is evolving and changing for the better. There is a shift towards a more sustainable future where agencies, brands and organisations are reducing emissions and championing greener practices. These awards are looking to recognise and celebrate your innovative campaigns, pioneering projects, collaborative ventures and groundbreaking initiatives that are driving the sustainable advertising space in the UK.

If you are a UK based company / team and your entry is for an overseas project, please visit our international category page by clicking here.


Best Practice

These categories look at the best examples of positive changes in the way the industry is working, from the day-to-operations of an organisation including shifts in culture as well as practices, to ad production, ad distribution and measures to reduce the negative environmental impact from events and through fresh approaches to awards.

Best Practice in Sustainability

Sustainability Best Practice Award - Ad Tech Services

Sustainability Best Practice Award - Agency

Sustainability Best Practice Award - Advertiser/Brand

Sustainability Best Practice Award - Media Owner

Sustainability Best Practice Award - Production/Experiential

Best Practice in Sustainable Ad Production

Best Practice in Sustainable Media Planning

Best Practice in Sustainable Events and/or Awards


Recognising progress against Action 5 of the Ad Net Zero Action Plan: These awards explore how a net zero economy is being supported through examples of the industry’s work to create positive behaviour change. In this work, it will be critical to show an understanding of the sustainability problem you seek to solve, how the campaign has addressed this and led to a better outcome, while also supporting the commercial goals of the organisation.

The specialist categories for entries are mapped against the key sectors of the net zero economy and entries can be for work that is B2C or B2B or a combination of both:


Business & Industrial

Clothing & Accessories

Computers, Electronics, Household Appliances & Tech


Entertainment, Gaming & Leisure (incl. gardening & agriculture and leisure equipment)



Government / Public Sector

Health & Wellbeing

Household FMCG (incl. equipment & DIY)


NGO / Charity

Office Equipment & Stationery

Retail (incl. online retail and mail order)


Travel & Transport


Best Start-up

Best Business Transformation (from any sector)

Best Progress / Long-Term Change


Commitment to the cause

Submit an entry and showcase your organisation's dedication to advancing sustainable practices within the wider advertising industry. Highlight your projects and initiatives while demonstrating your commitment to the cause.

Recognition for the work

In making the shortlist, your work gains significant recognition, reaching over 1 million followers and subscribers across Campaign's social platforms and website. Additionally, your organisation will be prominently featured in Ad Net Zero communications and actively promoted through our network of supporting partners, boosting your impact in AdLand.

Inspiration to the industry

Set an example to other businesses and organisations by exhibiting what sustainable advertising looks like. Inspire others to get involved, take accountability and support the Ad Net Zero Action Plan.

Celebration of your organisation

Winning this prestigious award sets you apart as an industry leader and gives you the chance to celebrate your hard work! It is a powerful tool to obtain new business, attract fresh talent, boost employee morale.