The Campaign Ad Net Zero Awards are back!

We want to celebrate AdLand's unwavering dedication and commitment to a more sustainable future. These prestigious awards highlight the trailblazing businesses, organisations, and projects in the advertising industry, who are helping to reduce emissions and pave the way to a net zero economy.

In 2023, the Ad Net Zero awards were deemed the Best Publisher-led Social Good Initiative or Campaign at the AOP Digital Publishing Awards. We have been recognised as award-winning, now it is your turn in 2024!

Enter before 23:55 GMT on Thursday 6 June 2024 to take advantage of the early bird price.

We encourage our audience to use low emission means of transport to travel to the event.


Don't miss out on the chance to save with our early-bird discount


Early Bird Deadline - Thursday 6 June

Entry Deadline - Thursday 18 July

Awards Ceremony - Thursday 21 November


Entry price: £599 £499 ex.VAT

SME price: £300 £250 ex.VAT

*An SME is defined as a company with 1-249 employees and a turnover under £50 million


This year we have a range of categories, each designed to showcase AdLand's commitment to a sustainable future in the form of best practices, innovation and sector specific categories.

Best Practice

These categories look at the best examples of positive changes in the way the industry is working, from the day-to-operations of an organisation including shifts in culture as well as practices, to ad production, ad distribution and measures to reduce the negative environmental impact from events and through fresh approaches to awards.

Best Practice in Sustainability

Sustainability Best Practice Award - Ad Tech Services

Sustainability Best Practice Award - Agency

Sustainability Best Practice Award - Advertiser/Brand

Sustainability Best Practice Award - Media Owner

Sustainability Best Practice Award - Production/Experiential

Best Practice in Sustainable Ad Production

Best Practice in Sustainable Media Planning

Best Practice in Sustainable Events and/or Awards


Recognising progress against Action 5 of the Ad Net Zero Action Plan: These awards explore how a net zero economy is being supported through examples of the industry’s work to create positive behaviour change. In this work, it will be critical to show an understanding of the sustainability problem you seek to solve, how the campaign has addressed this and led to a better outcome, while also supporting the commercial goals of the organisation.

The specialist categories for entries are mapped against the key sectors of the net zero economy and entries can be for work that is B2C or B2B or a combination of both:


Business & Industrial

Clothing & Accessories

Computers, Electronics, Household Appliances & Tech


Entertainment, Gaming & Leisure (incl. gardening & agriculture and leisure equipment)



Government / Public Sector

Health & Wellbeing

Household FMCG (incl. equipment & DIY)


NGO / Charity

Office Equipment & Stationery

Retail (incl. online retail and mail order)


Travel & Transport


Best Start-up

Best Business Transformation (from any sector)

Best Progress / Long-Term Change


Ad Net Zero has been expanding internationally since its UK launch in 2020 and now has territories in each of the listed global regions. These categories honour work that is being delivered in these regions either by a UK-based company or by a company from another part of the world.

These new categories are open to the following international regions: 

The Americas 



Best Practice in Sustainability

Sustainability Best Practice Award - Ad Tech Services

Sustainability Best Practice Award - Agency

Sustainability Best Practice Award - Advertiser/Brand

Sustainability Best Practice Award - Media Owner

Sustainability Best Practice Award - Production/Experiential

Best Campaign for a Sustainable Behaviour Change


Want to hear top tips on what to include in your entry? Join us on Thursday 9th May for a judges top tips webinar. This is your chance to gain invaluable insights into what our panel expects from an award-winning entry.


Why the Campaign Ad Net Zero Awards? There are a few reasons to enter:

Commitment to the cause

Submit an entry and showcase your organisation's dedication to advancing sustainable practices within the wider advertising industry. Highlight your projects and initiatives while demonstrating your commitment to the cause.

Recognition for the work

In making the shortlist, your work gains significant recognition, reaching over 1 million followers and subscribers across Campaign's social platforms and website. Additionally, your organisation will be prominently featured in Ad Net Zero communications and actively promoted through our network of supporting partners, boosting your impact in AdLand.

Inspiration to the industry

Set an example to other businesses and organisations by exhibiting what sustainable advertising looks like. Inspire others to get involved, take accountability and support the Ad Net Zero Action Plan.

Celebration of your organisation

Winning this prestigious award sets you apart as an industry leader and gives you the chance to celebrate your hard work! It is a powerful tool to obtain new business, attract fresh talent, boost employee morale.


Seb Munden - Chair of WRAP and Chair of Ad Net Zero

Sebastian Munden is Chair of environmental NGO WRAP, which partners businesses and governments globally, promoting the circular economy, and tackling the causes of climate change, waste and pollution in the food, consumer products and textile systems. He is Global Chair of Ad Net Zero, the advertising industry’s worldwide initiative to deliver net zero ways of working and accelerate the sustainable economy by promoting more sustainable behaviours, products, and services. He is co-author of Sustainable Advertising with Matt Bourn, which was published by Kogan Page in 2024, a senior adviser, and chair of Campden BRI, providing science and technology services to the food and drink industry.  

Sebastian was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, he held global and senior roles in Unilever, based across Europe and North America.  He is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.


"Campaign is pleased to partner with Ad Net Zero on these important sustainability awards, which recognise how brands and their agency and media partners are driving measurable progress and making genuine impact. We want the Campaign Ad Net Zero Awards to be a benchmark of excellence and we have introduced more international categories for different regions around the world this year -- because global collaboration is key to tackling the climate emergency.”

Gideon Spanier, UK editor-in-chief of Campaign and chair of British Society of Magazine Editors


Ad Net Zero is a global climate action programme to help the advertising industry tackle the climate emergency by decarbonising ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. 8 out of 10 of the world’s largest ad agencies are Ad Net Zero supporters, and almost three quarters of online ad spend is serviced by Ad Net Zero supporters.

Entries for these awards are available to the whole industry.



Contact the Team

Sian Morrison

Senior Events Manager

P: +44 (0) 7881 413 352

James Butters

Sponsorship Opportunities

P: +44 (0)208 267 8290