Campaign Ad Net Zero Awards

Sector Specific Categories

Business & Industrial

Augmenting HP's sustainability mission at COP26

PHD Media

In Q4 2021, HP needed to communicate HP’s mission to delegates at the COP26 summit in Glasgow. To deliver new news to an already knowledgeable and difficult audience to impress. PHD UK planned the media through a data-driven approach that was both impactful and as sustainable as possible. The campaign ran OOH and an AR experience acces...

Helping Britain Achieve Net Zero

Havas Media and Havas London

This is a story of how EDF’s ambitious plans to create a zero-carbon future and a powerful piece of language united the people, politicians, and employees to drive change. It is also a clear demonstration that a sustainable strategy leading to sustainable messaging delivered by sustainable practices can drive reputational change amongs...

Racing To Zero

Mamapöol

Client: Hitachi

If you are going to make a film, to champion Hitachi’s partnership with the United Nations Climate Conference (COP26), shouldn’t it be the world’s first carbon zero film? After all, how could we ask global leaders and the world to reduce emissions, if we couldn’t do so ourselves?And we wanted to do it properly… to film on location, wit...

House of Dagmar Collection Launch

Smarts

Zalando – Europe’s leading online platform for fashion and lifestyle – is on a mission to become a more sustainable fashion platform with a net-positive impact for people and planet. As part of this, Zalando launched the Sustainability Award, in partnership with Copenhagen Fashion Week, to spotlight up-and-coming brands that are drivin...

Levi’s - Buy Better, Wear Longer

OMD EMEA

In 2021, Levi’s launched their first-ever sustainability campaign: Buy Better, Wear Longer. The campaign was more than a brand statement, it was a rallying cry to address one of the core issues within the fashion industry: over-consumption, waste and landfills.Through our research, we realised that one of the biggest challenges for con...

Peachaus Launch

The GoodNet

We are The GoodNet – the ad network that helps brands promote ethical products to ethical consumers, whilst supporting media that promotes sustainable living at mass scale.Peachaus are a new ethical womenswear label founded by former execs from some of the UK’s biggest fashion companies. They wanted The GoodNet’s help to launch their b...

Budweiser: The Energy Collective

Revolt London

The Budweiser you drink is powered by 100% renewable energy, but most of the venues where you enjoy it aren't. We wanted to change that.Switching to renewable energy is expensive, which means up to 90% of the hospitality industry runs on fossil fuels or nuclear power.Budweiser could use its scale to negotiate dramatically lower renewab...

Coors Light: Chillboards

adam&eveDDB / DDB Chicago / NORD DDB CPH

How can the beer brand that’s “made to chill” go beyond beer to chill communities most affected by rising temperatures? Introducing Chillboards - ads that no one can see, but everyone can feel. An innovative, functional OOH designed to lower temperatures in overheated U.S.neighbourhoods, and make a meaningful difference to those dispro...

INCH’S CIDER - ‘GROWING THE APPLE CIDER CATEGORY BY MILES, NOT INCHES’

dentsu X

Going the extra inch on sustainability meant Inch’s Cider went miles in driving sales and brought new life into a declining category. In 2021, Heineken launched Inch’s Cider – a brand championing sustainability and innovation in an authentic way which trickled down from apple selection to media implementation. The result was Heineken’s...

TENZING

Channel 4

This campaign represents an opportunity to kickstart a change in the mindset of businesses to ensure they protect the planet at every level of business, but to also establish an increased level of trust in the idea of tree planting through total tree traceability.

MPB Change Campaign

MPB

TO BE ANNOUNCED

Food

Quorn: Helping the Planet One Bite at a Time

adam&eveDDB

We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways. But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways. So, this is a paper - by planners and marketeers, for planners and marketeers - that outlines five key shifts we believe our ind...

Hellmann’s Cook Clever Waste Less

Mindshare

Hellmann’s is on a mission to say No to waste and Yes to taste and is the ideal ingredient for turning leftovers into tasty meals. That’s why we created the first sustainability-led ad-funded programme in the UK for Hellmann’s – to raise awareness of the scale of the food waste problem and the fact that it’s a major contributor to glob...

Danske Bank Carbon Neutral Mortgages: We’re All In

mark-making*

Danske Bank is one of the biggest local mortgage providers in Northern Ireland. As a leading, and progressive, presence in the market, the bank recognises its role in the transition of society to a low-carbon future. In June 2021, it launched its new Carbon Neutral Mortgage into Northern Ireland. The only financial services offering in...

NatWest Climate Marketing Strategy: What’s banking got to do with climate change?

NatWest Group

NatWest aims to lead the UK’s transition to a net-zero economy. To meet that goal, we need to take our customers with us. However, most consumers don’t make the connection between banking and climate. To meet this challenge, we developed a multi-phase campaign to nudge customers towards climate-friendly actions that are good for their ...

addresspollution.org

AMV BBDO

Client: Central Office of Public Interest

This is a story about one of the most deadly but ignored killers in the UK: air pollution.Ignored by individuals, who saw it as someone else’s problem. Ignored by local councils, who had more pressing priorities. And ignored by the government, who were terrified of the backlash of bringing forward a desperately needed ban on sales of d...

Exporters' Edge renewables campaign

UK Export Finance

UK Export Finance (UKEF) is the UK’s export credit agency and a government department, strategically and operationally aligned with the Department for International Trade. UKEF supports UK-based companies of all sizes export to over 200 countries. Our support enables them to access finance and insurance when there is a lack of private ...

addresspollution.org

AMV BBDO

Client: Central Office for Public Interest

TO BE ANNOUNCED

Motors

Driving consideration of Vauxhall electric cars by bringing key information to the consumer with Meta on-platform products.

Meta, Vauxhall, Starcom and Shuttlerock

Meta has impactful insights and it was by using ACJ (Annual Consumer Journey) by Kantar and Meta’s Let’s Grow Electric narrative that it proactively pitched to Vauxhall this idea, by showing deep understanding of a problem statement; the cost of an electric vehicle is perceived to be high and putting people off considering one. Using t...

The Zero Carbon Billboard

BBDO Dublin

Client: Volkswagen

Volkswagen's ‘Way to Zero’ mission promises sustainable mobility for everyone - continuing its tradition of mass mobilisation, but in innovative ways that substantially reduce the impact on our planet.Our brief was to underline Volkswagen’s sustainability leadership by reminding Irish drivers of the zero carbon credentials of Ireland’s...

eBay "Better Than New" Refurbished Campaign

Meta

eBay’s ‘Better Than New’ Live event created a meaningful opportunity to engage audiences around sustainability. In addition, we want to instill a sense of pride and meaning into the act of shopping sustainably while empowering consumers to make meaningful choices in consumption.Amid growing concerns around sustainability and affordabil...

IKEA The Sustainable Everyday

RAPP

As the planet’s biggest furniture retailer it’s IKEA’s responsibility to protect it. IKEA committed to a global ambition to ‘inspire and enable 1 billion people to live more sustainably’ by 2030.To help IKEA achieve this we used our secret weapon KNUFF Theory, which we applied to our entire customer marketing. KNUFF means ‘nudges’ in S...

MPB Change campaign

MPB

MPB is the platform to buy, sell and trade used photography and videography kit. Our Change campaign (September 2021 to February 2022) encourages photographers, videographers and content creators to choose to buy and sell used kit. The campaign comprised MPB’s first ever TV spot, and digital, social and outdoor advertising. The campaig...

Best Business Transformation

Budweiser: The Energy Collective

Revolt London

MG OMD x Media Trust Climate Charity Challenge

MG OMD

“The largest demonstration of in-kind industry support by a single agency to date.” Su-Mei Thompson – CEO, Media Trust The MG OMD and Media Trust Climate Charity Challenge partnership has not only empowered and upskilled employees of MG OMD in climate communications but has delivered impressive and transformational results for the ch...

Salesforce COP26 Lodge

Smyle

For Salesforce, sustainability is a core company value. It demonstrates industry climate leadership and its products help customers achieve carbon neutrality. A presence at COP was a natural extension for the brand with an activation that was forward-thinking and ambitious, while authentically committed to Salesforce’s sustainability m...

The Green Planet AR Experience, powered by EE 5G

Factory 42

The Green Planet AR Experience, powered by EE 5G, was a ground-breaking sustainable experience that moved and amazed over 10,000 people as it transformed a central London location into the natural world through stunning AR. It is now ranked the UK’s number one immersive experience, according to StoryFutures. A world-class consortium of...

Addressing the Inconvenient Truth: Carbon Reduction as The New Planning Currency

Mobsta

There’s so much discussion surrounding our industry’s response to climate change. Though positive steps are being taken to reduce our collective impact, there’s clearly a need for an acceleration of the agenda, to move from discussion to action. As a media owner, we are directly responsible for the ads we serve, and for the emissions p...

Augmenting HP's sustainability mission at COP26

PHD Media

Eco-Effectiveness

Wavemaker UK

BMW is a brand that cares deeply about sustainability. In 2021, the BMW UK team had twin priorities - to drive greater effectiveness from their media plan and contribute to the brand’s global ambition to have the most sustainable supply chain in the industry (which includes Media and Marketing). At Wavemaker, we are acutely aware of th...

Mediahub ARC

Mediahub UK

The loss of third-party cookies, privacy regulation, and erosion of trust in the standard currencies of measurement have thrown our industry into flux. Viewability has gone some way to address that by measuring whether an ad had a chance to be seen. But as an arbitrary metric, it is merely an opportunity for the browser to load the ad ...

O2 vs CO2

Havas Media

In 2021, O2 led the way with both their commitments to Net Zero carbon emissions and their environmental initiatives. They were on track to reach Net Zero by 2025, a full 15-20 years ahead of the competition. However, awareness was low despite the known impact on O2’s High Value Prospects, of which environmental credentials were a driv...

The Tesco Carbon Calculator

MediaCom

Tesco’s vision is to ‘Serve customers, communities and planet a little better every day’. They were the first UK business to set a carbon zero goal back in 2009 and the business aims to be carbon neutral by 2035. With an average of £86m of paid media a year Tesco recognise the impact their media has on the planet and were one of the f...

Canada Goose Spring 2022 Live in the Open Campaign

Nuevo

Canada Goose engaged with Nuevo as their Production Partner to support in bringing this campaign to life, to capture and deliver aspirational content that resonates and supports their aspirations to connect with Gen Z and Women as they build as a brand.Centred around a narrative of ‘Retreat to Basecamp’, we brought together a curated g...

Create Responsibly

Create

Create is CNN International's global in-house brand studio – a team of creatives dedicated to creating powerful and emotive storytelling for brands that speaks to CNN’s audience.Our ‘Create Responsibly’ strategy:1. Become an industry leader in sustainable branded content productions2. Minimize carbon emissions and offset all global pro...

Racing To Zero

Mamapöol

Client: Hitachi

The Art of Sustainability

Tag

Our client is a multinational cooperative and the largest producer of dairy products in Scandinavia. As a member of the Race to Zero initiative, they have an ambitious sustainability agenda putting them on a pathway to net zero emissions by 2050. As their production partner, Tag has been driving a more sustainable production eco-system...

The Zero Carbon Billboard

BBDO Dublin

Client: Volkswagen

Winter Tracks

JustSo

Client: The Winter Olympics

Winter Tracks is a global 6-part series developed and produced by JustSo, for The Olympics.Rewriting the playbook for global production processes, the series was delivered with a 78% reduction in carbon emissions, compared to a traditional production approach (as measured and benchmarked through AdGreen’s Carbon Calculator).Instead of ...

Best of both worlds: Reducing carbon emissions of online video campaigns while maintaining effectiveness

Zenith Global and Zenith France

Nestlé is driving sustainability and looks for impact in all business areas to gain momentum…With Net Zero ambitions by 2050, Nestlé must act decisively and immediately across all business functions. Nestlé briefed Zenith to investigate carbon reduction in media without affecting media and brand KPI’s.Online Video, a key Nestlé channel...

Budweiser: The Energy Collective

Revolt London

Los Santos +3ºC

VMLY&R Brazil

Client: Greenpeace

Greenpeace turned one of the most popular online games today into the most immersive climate change simulator ever.Los Santos, the land of GTA Online, is an immersive replica of Los Angeles. A perfect real-life simulator made with thousands of actual city footage. Many years of unstoppable research and development by Rockstar has made ...

PolyAL Display

Barrows Global

Barrows Global set out to tackle the wastefulness associated with single-use short-lived temporary promotional campaigns in the South African retail environment. Their approach was to compile a design and engineering brief that placed equal importance on form, function and footprint with the aim of developing a decarbonised and circula...

Addressing the Inconvenient Truth: Carbon Reduction as The New Planning Currency

Mobsta

OpenX: Path to Net-Zero

OpenX

As part of an ambitious path to a more sustainable future, OpenX became the first advertising exchange to achieve carbon neutral certification and reduce its carbon emissions by over 90%. Throughout the process, the company made intentional choices to set the highest standard in the ad industry and demonstrate that substantial, positiv...

Carbon Neutral B Corp Creative Studio

Coffee & TV

Coffee & TV’s award-winning company culture and passionate leaders led us to become the UK’s first B Corp creative studio, this was only the beginning of our sustainability journey. We are proud to be part of the B Corporation movement transforming businesses to balance people, planet and profit to be a force for good.To support the Ad...

Momentum Worldwide: Make it Matter

Momentum Worldwide

We know real progress in reversing climate change happens through actions, not words. Through Make it Matter, our company-wide strategy for ensuring every decision we make has the environment at its heart, we’re fully dedicated to embodying sustainable leadership.Led by Selina Donald, our Global Sustainability Director, and her team, t...

B Corp & Beyond

Total Media Group

The perks of our B Corp accreditation and the associated ESG projects we have carried out in line with this are huge; talent retention, recruitment appeal, cost savings, and attracting like-minded clients to name a few, but for us this isn’t a box ticking exercise. We truly want to be a business that upholds the highest standards of et...

Dentsu International: Industry-leading decarbonisation

Dentsu International

Dentsu international has achieved impressive results to radically decarbonise its operations and inspire wider sustainable behaviour change in the media industry and beyond. In 2021, it became one of the first companies in the world to have its net-zero target validated by the Science Based Targets initiative, including a new deep deca...

GroupM Media Decarbonisation Programme

GroupM

WPP has committed to reach net-zero across its its value chain (Scope 3) by 2030. This commitment includes the media GroupM buys on behalf of our clients, which collectively account for more than 50% of WPP’s total emissions. GroupM’s Media Decarbonisation Programme is an ambitious project which looks to establish clear and consistent ...

Havas UK

Havas

In 2018, Havas London became the first major advertising agency to certify as a B Corporation: a business that balances purpose and profit, and one legally required to consider the impact of its decisions on employees, customers, suppliers, its community, and the environment. It was a (low-energy) lightbulb moment. Since then, Havas UK...

MediaCom Green Team

MediaCom

A small team dedicated to making a big difference – MediaCom’s Green Team is leading the way in sustainability, through the industry-first Carbon Calculator designed to offset carbon emissions. MediaCom’s Green Team is a group of 21 members dedicated to raising awareness of sustainable behaviours and driving green behaviour change both...

MSQ: Leading the way in Sustainability

MSQ Partners

In November 2020 MSQ became one of the world's first marketing groups to be carbon negative across our global operations. But that was just the start of our journey. Over the past 16 months we’ve led the way in further lowering our emissions (2021 saw a 34% reduction in emissions), and have supported our people, clients, industry and t...

Hearst UK, Planet Hearst

Hearst UK

Led by Planet Hearst, Hearst UK harnesses its brands to mobilise and amplify positive change, spearheading change internally and externally.Our three pillars are:1) Knowledge and Expertise, working with consultants and PPA/Advertising Association. 2) Communication, educating colleagues and developing policies to ensure our partners sha...

How JCDecaux's virtuous business model embeds sustainability throughout our business

JCDecaux

Sustainability has been part of JCDecaux’s DNA, ever since our earliest days when Jean-Claude Decaux conceived the idea of providing well-designed street furniture (bus shelters) funded by advertising, a virtuous business model that today spans the globe, with the mission to provide service to people and municipalities with products th...

Improving practices and setting honest, achievable goals

Clear Channel UK

Environmental sustainability is nothing new to Clear Channel: between 2008 and 2021 we reduced our carbon footprint by a whopping 60%. As the world slowly emerged from the Covid haze, we decided to take stock, and reassess our sustainability approach. The aim was to re-establish what best practice looks like, underpinned by transparent...

STV Zero

STV

As Scotland’s commercial PSB and producer, STV is a household name and part of Scotland’s economic, cultural and social fabric. As such, we have a responsibility and opportunity to make a difference in the face of the climate crisis.That’s why we launched our business-wide sustainability initiative, STV Zero, in 2021. Our ambition goes...

Sustainable working at ITV

ITV

ITV is the largest commercial television network in the UK, reaching nearly 40 million viewers every week. Our global footprint spans 13 countries with 46,000 hours of programming going to over 200 channels and platforms. That kind of reach puts us in an unmatched position to make a positive difference to our audiences. TV’s Social Pur...

Hellmann’s Cook Clever Waste Less

Mindshare

Client: Hellmann's Cook

Business & Industrial

Clothing & Accessories

Drink

Electronics, Household Appliances & Tech

MPB Change Campaign

TO BE ANNOUNCED

Food

Finance

Government Social Political Organisation

Health & Wellbeing

addresspollution.org

TO BE ANNOUNCED

Motors

Retail

Best Business Transformation

Green Event

Green Media Plan

Green Production

International Category

Sustainability Best Practice Award - Adtech Services

Sustainability Best Practice Award - Production & Experiential

Sustainability Best Practice Award - Agency

Sustainability Best Practice Award - Media Owner

Campaign of the Year

Hellmann’s Cook Clever Waste Less

TO BE ANNOUNCED